Starting today, KLM Royal Dutch Airlines launches “Pack Your Bags,” an interactive, video-based microsite. Inspired by “bucket list” destinations in eastern and southern Africa, the site will promote KLM’s various gateways while inviting consumers to win a six-day luxury safari in the Serengeti courtesy of KLM and Asilia Africa – East Africa’s leading safari camp operator – valued at $18,000.
“Unlike some airlines that are just beginning to discover the continent, Air France-KLM has been taking travelers to Africa for decades,” said Marnix Fruitema, Senior Vice President North America Air France-KLM. “As a result, we have a deep understanding of what the different destinations and people in Africa have to offer visitors, and we are excited to share this knowledge in a fun and educational way with Pack Your Bags.”
Open through November 17, the “Pack Your Bags” microsite requires users to “pack” a KLM suitcase with two non-traditional travel items. Among these items are a hiking map, a toy shark, a mini beach towel, a Polaroid camera, and safari figurines. Then, based on their selection, users receive an itinerary output with the destinations that best match their preferences. For instance, someone who packs a hiking map will be advised to visit Mount Kilimanjaro in Tanzania, while someone who packs a toy shark will be pointed toward Cape Town, South Africa. Participants will then be prompted to enter to win a six-day luxury safari in the Serengeti.
To find out more and to participate in Pack Your Bags, visit www.klmpackyourbags.com.