In an article called, ‘Online flight booking ‘top priority’ for travelers,’ Phil Davies wrote, “Over half of UK travellers want the ability to book their flights online, new research shows.
A survey by Amadeus e-Travel revealed that 54% of people cited the ability to make online flight bookings as a top priority when selecting an airline to use. This was the third most important element in the selection process after price and schedule.
The ability to check-in online prior to arrival at the airport would prompt one in four people to change their choice of airline, while a third (35%) said they would switch airline if given the chance to change in-flight options such as meal and seat selection online.
The research among 1,955 people was conducted by YouGov last month.”
Clearly the power and convenience of the internet is reaching travelers all over the world. Online flight booking, as well as online reports and articles about travels, such as GoNOMAD have become a huge factor in people’s decisions about where to go and how to get there.